I like to open a post with an interesting stat, so how about this one – according to ImForza; 93% of online experiences begin with a search engine, and Google owns 65-70% of the search engine market share. So if you want your site to be at the top of someone’s SERP you will need to put great importance on SEO, odds are your competitors already have.
– So what is SEO?
whatisseo.com define SEO as “Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages, by incorporating search engine friendly elements into a website.” So basically, SEO is all about getting your site ranked higher than your competitors when someone searches for a term related to your field.
– How does Google rank each site?
Google sends out bots to crawl and scan each webpage, it in turn ranks these pages by the number and importance of the links pointing to you. In relation to links its quality over quantity, and having a blog is definitely going to be a good link.
Blogging with SEO
Blogs have a huge audience and can be great for improving SEO. Matt Cutts of Google says if you want you blog to rank well that you have to be relevant to your field and reputable to other people. WordPress is a great tool to blog on, Cutts described it as a “fantastic piece of software” because it takes care of 80-90% of the SEO mechanics for you. WordPress lets you categorize and tag your posts, categories and tags offer opportunities for increased engagement and traffic to your blog.
Unlike other sites, WordPress allows us to edit our permalinks, which helps SEO as we can add key words to our posts.
My main advice to anyone who wants to start blogging is to write about a topic you love and know about. If you love what you are writing about than you cannot fail, but also the content will be inevitably better if you know what you are talking about. Readers will sense the passion through your words which will be relevant and informative. From this they will want to follow your posts or even share them on their own social media sites creating backlinks to your site and therefore improve your SEO ranking.
Use Google Analytics
When running any site it is important to track it. Google Analytics is free and so easy to implement that there’s no excuse not to use it. Having analytics on your site can provide so much useful data and help you complete a number of different tasks such as locating 404 pages, studying how long a visitor browses your site for, and how much traffic you receive from search engines. You can now spot trends in how people view your posts and learn from what works and doesn’t work. By installing the WordPress plugin; Google Analytics for WordPress by Joost de Valk you will be able to track your blog with ease.
Below is a video which underlines some other great tips to increase your SEO with WordPress
I hope this post was helpful to you as I know SEO can be complicated to beginners.